Application Design I : Market Research
Application Design I : Market Research - 22.4.2026 - 20.5.2026 / Week 1 - Week 5 Dave Christian Moniaga / 0385630 Interactive Design / Bachelor of Design (Hons) in Creative Media Market Research Table of Contents Lectures Instructions Lectures Week 1 Application design encompasses visual aesthetics, the way users interact with it, and principles that guide the development process. A good app provides seamless user experience (doesn't have to think hard to use), boosts engagement, retention, & overall customer satisfaction. Things to note are accessibility, intuitive navigation, natural interaction A problem statement is like a pitch, a detailed description of a core problem of your audience. Example: University students have an infinite amount of distractions available when studying at home. They need to help focus Week 2 UCD (User Centered Design) is a design philosophy that puts users fir...